THE STORY OF ANATARA
EMPOWERING MODERN WOMEN WITH COMFORT AND WELL-BEING
ANATARA is an activewear brand that makes you look good, feel good. We are driven to design the best products and service experience through the innovation of functional technology, design aesthetics and providing an engaging customer experience. We design ANATARA to be a good company to your active life, because we know that you are always moving, catching the morning ride work, running errands in the mall, working out in the gym or just having coffee with your friends. Your outfit is an expression of your active lifestyle and you want clothes to accompany you to explore and experience life comfortably together.
Our goal is to create an activewear that captures the enduring physical, intellectual, emotional and spiritual comfort needs to our customers, so that you can get the most from ANATARA experience.
THE ANATARA EXPERIENCE
-
PHYSICAL COMFORT
As a sportswear and lifestyle brand with
“sustainable comfort” at the core, we develop
comfortable fabrics, to let everyone feel
comfortable in sports and daily life. -
LIFESTYLE COMFORT
We integrate multi-sensory experiences,
to explore the comfort balance of everyday wear. -
MENTAL COMFORT
The ANATARA tribe and community experience
is diverse and open, we support and trust each other
while advocating body positivity and holistic wellness.
OUR VALUES
We are serious about social accountability and ethical practices that do not harm the environment that we operate in. We are committed to these responsibilities and our mission is to minimize our impact on our planet and bring our positive impact on humanity.
INCLUSIVENESS
We embrace diversity, hope that you can find a sense of belonging with ANATARA.
INDIVIDUAL FREEDOM
We encourage you to have the ability of personal freedom and self-expression, while focusing on physical and mental health.
HAPPINESS
ANATARA is a companion to sustainable living - the secret to a happy, healthy life.